10 Killer Online Marketing Tips to Help Boost Your Business

You can have the greatest product or service in the world, but without enough people knowing about it, you won’t sell much of it. Fortunately, marketing your business to your target audience isn’t difficult; all you need are some creative marketing tactics that resonate with your customer base. Use these 10 killer online marketing tips to get the word out about your product or service and help boost your business in 2018 and beyond!

1) Build a Strategic Link Building Plan

If you're looking for a quick way to boost your online visibility, start paying attention to your links. Links are one of many ranking factors that Google takes into account when it decides where your page ranks in search results. The more links you have from reputable sites, the better. According to Matt Cutts from Google, links are still very much a part of their algorithm, but they don't have as much weight as they used to. However, getting quality backlinks from trusted sources is still important because it tells Google that people trust your content and want others to see it too. If you need some help building a link-building plan for yourself, try HubSpot's link-building tool or just download our free step-by-step guide on how startups can build links.

2) Use Facebook to Generate Leads

Facebook is one of the most effective and cost-efficient ways for generating leads for your business. It’s also a great way to collect email addresses from interested buyers and nurture them into paying customers. Using your Facebook profile, you can create a group and sell products directly through it. Or you can just build a free Facebook page dedicated solely to your business. Either way, if done correctly, marketing on Facebook can be both effective and profitable—but only if you know what you’re doing. Check out our guide on using Facebook Ads to generate leads as well as grow your business by 70% in under 30 days!

3) Write Excellent Copy

Writing excellent copy for your product listings is a fantastic way to ensure you’re targeting all of your potential customers. Use these tips and tricks to create something that resonates with everyone, no matter their age, gender or career path. You never know who might be searching for what you’re selling!

4) Use Google Analytics

The old saying no pain, no gain really applies here. If you want to increase your marketing efforts and improve your business' visibility online, you have to be willing to do some grunt work and put in some extra time. If you are using SEO techniques (as many entrepreneurs do), then having a lot of links pointing back at your site is crucial for ranking higher in search results. It's not easy getting people to link back to your site—but if you offer great content that people enjoy sharing, think about giving them something in return for helping spread news about your brand.

5) Put in the Extra Effort

No one ever said starting a business was easy. You’ll face some serious hurdles, there’s no doubt about that. But working hard is one of your greatest assets when trying to build a new venture from scratch—and that begins with researching your market. Before you launch anything, make sure you know who your customers are and what they want, so you can figure out exactly how to give it to them.

6) Create Engaging Graphics

Getting your brand in front of new readers is important, and writing for other blogs can help you achieve that. After all, guest posts will put your name in front of new people (as well as link back to your website), which means more eyes on you. And depending on what you write about, a guest post could also lead to a handful of natural links. Plus, guest posting provides another opportunity for lead generation—the more places where people can find out about your brand or products, the better. We wrote an entire guide on how to get started with guest posting if you want more information.

7) Make Sure Your Website is Responsive on Mobile Devices

Automating marketing channels is critical, especially when you are just starting out. There is a lot that can be automated, including your social media and email marketing efforts. You can even automate your lead generation efforts! Automation helps free up time and resources so you can focus on connecting with your customers and driving growth in your business. Set aside time each week to evaluate what can be automated in order to maximize your investment of time. Start small if you need help getting started.

8) Automate as Much as Possible - but Don't Stop Yet!

Automation is everything when it comes to modern marketing. I'm not just talking about your social media platforms, email marketing programs, and search engine optimization; automation will also make your life easier by making sure you're sending emails out on time, or keeping track of whether you forgot to take a pre-scheduled Facebook Live video. Automation doesn't stop there: It can also help keep an eye on competitors' websites and other useful information. The best part? All of these tools are built right into Google Analytics! If you aren't taking advantage of automation yet, now's definitely a good time as any—you'll be saving yourself a lot of legwork in no time!

9) Use Text-Based Ads, Too! (if Applicable)

Text-based online ads, like a Facebook ad that uses only text, may seem cheaper—but they don’t always convert as well as more complex designs. That said, it doesn’t cost any extra money (or time) to create a text-based ad and if you’re not seeing great results from your current graphics/video ads, testing out some new ones using just text might be worth your while. You don’t have anything to lose. As an added bonus: you can tailor each individual ad so that it includes keywords relevant to what your audience is searching for—meaning it can net you better results than even an elaborate graphic-ad campaign (at least in terms of click-throughs).

10) Work with an Expert if Necessary